October 12, 2022

Novoti Nordic

Meet Your Professional Recruitment Agency within Beauty Retail

We had the pleasure to talk to the incredible women behind Novoti Nordic – Maia Pedersen and Heidi Rothbuhr Johnson, who has the roles as Strategic Sales Director and Creative Sales & Academy Director, and who is the heart of the company.

We were curious to learn more about the company, how it all started and the core values – so read on and get to know them a little better, and how they can help you create the best in-store experiences for your brand/company. 

What is Novoti Nordic?

The ultimate concept, because we handle it all!

Maia & Heidi: “Some brands and companies are not interested in hiring permanent retail staff, and with the cost involved, we understand why. We hire the needed staff for our clients campaigns and on top of that, they don’t have to worry about head-counts, sick leave, maternity leave, pensions and other fixed costs – we handle it all!“

Novoti finds and makes sure that you get the best staff. They handle all the “heavy work” such as contracts, re-booking, payrolls and so on. So all you gotta do is book the staff you need – how great is that?

What would you say is the core value of your company?

“Neatness, professionalism and personality! We always make a great effort to give the best experience for everyone involved, and we think these are the key tools to do it!”

With more than 30 years of experience in the beauty- and lifestyle industry, Maia and Heidi know what’s trending and where to improve. They know exactly how to help the customers by evolving their staff and by campaign management from A-Z.

Why did you start Novoti Nordic? 

“It all started with a big passion for improving the shopping experience for the customers, creating a better workday for the staff, and at the same time optimizing the company’s time and money. We started the company based on the dream of making the industry even better”, Maia and Heidi tell.

Creating best in class in-store experiences

“We simply believe in the importance of creating an in-store experience for the consumers, even though a lot of focus today is on online shopping. 

As a consumer, you need to “feel your (physical) shopping”, regardless of whether you are buying from an immediate need or if you are looking for an experience – and this is exactly where competent sales staff are needed.

Our mission is to improve the retail shopping experience for consumers and through our expertise and know-how, we also help our customers by saving time and money on personnel, recruitment and training.”

The Novoti Nordic staff – only the best of the best!

Beauty Advisors

“Our Beauty Advisors are working as sales staff in-store and they naturally become ambassadors for the brand they are working for. What all of our Beauty Advisors have in common, is that they are all very passionate about beauty and lifestyle products and they know what great consumer experiences are all about.”

Promotion staff

“Our Promotion Staff are brand representatives who work to promote a product, service or company, often at an in-store event. They don’t make direct sales, but make the consumers fall in love with your products. Some of our employees work part-time, some full-time and some study on the side – it is very important to us that we have room for everyone, and make it work at different phases in life.”

Trained, tested, and approved you say?

“Yes! Our staff are carefully selected and every one of them are certified in our Novoti Nordic Sales Academy before they enter the stores. They learn all about sales techniques, body language, customer types, perfume, make-up, skin care and of course, dress code.”

The academy is our guarantee for trained personnel, and we only want to deliver the best.”

What is included in the Campaign management?

“When you book a campaign with us, we take care of the planning in all of the necessary steps from A-Z. We book, educate and handle the staff and take care of all aspects that come along the way.”

When you book a campaign with Novoti Nordic, you get:

• Tactical planning
• Booking of staff
• Campaign management hotline & support
• Budget optimization
• Evaluation

The Novoti Nordic concept, your upside.

We hope you got a great insight into what Novoti Nordic has to offer. We definitely think it’s a great concept and look forward to meeting their staff out in the stores!

Got curious on how Novoti Nordic can help you? 

If you want to know more, contact Novoti Nordic at info@novotinordic.com or give them a call +45 31313737.

The post Novoti Nordic appeared first on My Beauty Guide.

No need to wonder anymore – please find the list below:

#1 Ecooking // 596 reviews with an average rating of 4,2 / 5 stars

#2 Maybelline // 536 reviews with an average rating of 3,6 / 5 stars

#3 NYX Professional Makeup // 491 reviews with an average rating of 3,8/5 stars

#4 M.A.C // 450 reviews with an average rating of 4,1 / 5 stars

#5 Matas // 393 reviews with an average rating of 3,6 / 5 stars

#6 The Body Shop // 387 reviews with an average rating of 3,9 / 5 stars

#7 Clinique // 371 reviews with an average rating of 4,1 / 5 stars

#8 Ole Henriksen // 364 reviews with an average rating of 4,2 / 5 stars

#9 Elizabeth Arden // 322 reviews with an average rating of 4,2 / 5 stars

#10 L’Oréal // 320 reviews with an average rating of 3,8 / 5 stars

* The list was compiled on December 6^th 2021.

If you should have any questions to the list – please feel free to contact our CEO & Founder Anne Weichenfeldt Steenberg at anne@mybeautyguide.app

The post The 10 most reviewed beauty brands on My Beauty Guide in 2021 appeared first on My Beauty Guide.

No need to wonder anymore – please find the list below:

#1 Maybelline // 536 reviews with an average rating of 3,6 /5 stars

#2 NYX Professional Makeup // 491 reviews with an average rating of 3,8/5 stars

#3 M.A.C // 450 reviews with an average rating of 4,1 / 5 stars

#4 Max Factor // 312 reviews with an average rating of 3,8 / 5 stars

#5 Essence Cosmetics // 306 reviews with an average rating of 3,8 / 5 stars

#6 Rimmel London // 239 reviews with an average rating of 3,6 / 5 stars

#7 Benefit Cosmetics // 238 reviews with an average rating of 3,9 / 5 stars

#8 Anastasia Beverly Hills // 196 reviews with an average rating of 4,4 / 5 stars

#9 KVD Beauty // 181 reviews with an average rating of 4,3 / 5 stars

#10 Urban Decay // 169 reviews with an average rating of 4,3 / 5 stars

* The list was compiled on December 6th 2021.

If you should have any questions to the list – please feel free to contact our CEO & Founder Anne Weichenfeldt Steenberg at anne@mybeautyguide.app

The post The 10 most reviewed makeup brands on My Beauty Guide in 2021 appeared first on My Beauty Guide.

Please read our 6 tips to win Black Friday 2021. And remember we would LOVE to help you with spreading the word about YOUR Black Friday activities.

1. Create Gift Guides!

Make it easy for the consumers by creating themed “Gift Guides” – e.g., “Gift Guide for dry skin”, “Gift Guide for the makeup lover”, “Gift Guide under 100 DKK” etc.

Be creative and think of how you can help the consumer in the best and easiest way.

2. Make your brand shine like a star in-store!

Everyone wants to win Black Friday – but how can you shine like a star in-store?

Be sure to be visible! Create eye-catching POS-material and remember to add reviews or “before/and after” images on your design. We all know that social proof helps the consumer in their “consideration-to-buy” process.

Be present in-store – you or your beauty consultants must be present and helping the consumer to choose your brand – otherwise another brand will.

3. Gift with purchase!

Spoil your consumers with a gift when they buy from your brand. Everyone wants to be spoiled and feel special. See it as an opportunity to pamper and create trial on your products.

4. Tease on social media, newsletter etc.!

Tease your followers ONLINE on social media and newsletters all week with your amazing offers, GWP’s and must-have products. Remember to be top of mind with your consumers – also online .

5. “Never seen before”-offers

Think out of the box (well, that’s a phrase which is NOT out of the box ) But try not to do what you did last year. Maybe you could team up with another brand and make a giftbox/bundle/special offer/competition etc. Or maybe you can offer a discount voucher for the next purchase.

6. Create an in-store event!

Hand out luxury samples – e.g., to the first 50 people who visit you at your counter or store. Then you create traffic and have the golden opportunity to show your amazing Black Friday offers AND get in dialogue with your consumers.

We hope that these 6 tips can inspire you to win Black Friday – someone is going to win – and it can be you!

Please reach out to our founder Anne Weichenfeldt Steenberg – if you want
My Beauty Guide’s community to know about your Black Friday offers.

anne@mybeautyguide.app

Happy Black Friday

The post Tips to win Black Friday as a beauty brand appeared first on My Beauty Guide.

September the 10th, 2021

Beauty: The industry that has been turned upside down

In the recent years, the consumer has grown more empowered than ever. But how has it changed the way they reach out for inspiration and information?

The tendency is, they stop looking directly to the brands themselves. Instead they tend to pay attention to influencers, social media and other beauty platforms and communities, resulting in more democracy and a completely shifted industry.

When the younger consumers go in “discovery mode” they like to use media platforms, such as TikTok, where they seek knowledge about a given product or brand. At the same time, engaging with beauty brands directly is a must – just as we do at My Beauty Guide Dashboard. The communication between the brand and the consumer has to be completely transparent. As an example, through the creation of communities, brands can create a direct line of communication with their consumers. Hence transparency is created.

We asked Tobias Madsen, Head of Paid Social, Nordic Social about the tendency of more empowered consumers.

Why do you think TikTok in particular has become so popular, when it comes to gathering new inspiration for beauty products and brands? How does it differ from other social media platforms?

TikTok’s algorithm is completely unique and extremely good at customizing the individual feed for the users. They create feeds so personal, it gets addictive in a way, so the user keeps scrolling – often much longer than planned. The users seek to be entertained and inspired. Especially in the beauty industry, we notice a lot of user-generated tutorials, which is obvious for brands to take part in. Especially if the brands want their own guides and collaborations to be seen out there.

What are your recommendations for companies, who want to increase their visibility on social media in general?

First of all, it depends on the specific product, but no matter what social media platform you choose your brand to be present on, it is important to have thoughts about the purpose. Also, it is a must adapting your ads, so it doesn’t differ too much from the user-generated content. Sometimes brands forget that users are not on the media to watch a 30 second TV commercial. Just like when previous new social media platforms came to Denmark, TikTok is currently an obvious place for brands to be present. Their competitors are most likely not present yet and it is easier than, for example, Facebook and Instagram to achieve a high organic reach. Not to forget it is a cheaper platform to advertise on.

The consumer holds the power

One of the major reasons behind the ongoing changes, is the younger generation (Gen Z and millennials) and their increasing purchasing power. Combined in a time when almost all information is available online – the consumer knows almost everything about everyone – so brands have to follow their demands. This is not only a benefit for the consumer; of course the beauty brands are being forced to think in new directions, but they get the opportunity to reach out for their consumers on a new level and actually learn from them.

Not to forget, having good values as a brand also counts a lot. Since the beginning of the pandemic, consumers are starting to look at beauty in a different, more holistic way. Now it’s more about selfcare, expression and authenticity, while having fun at the same time. The dictation from the industry is a completed chapter and in a way we havn’t seen before.

We can’t wait to see what the future of marketing brings, but one thing we are sure of: Communication is (also) key in the beauty industry and taking part of a community is the first step. No matter what platform you choose to focus on. For the same reason, we created our dashboard, where brands can communicate directly with the consumer.

The post Consumers In Discovery Mode appeared first on My Beauty Guide.

August the 24th, 2021

In 2018, the market of beauty supplements was valued at USD 2,3 Billion. Currently it is projected to reach USD 3.3 Billion by 2026 and is growing at a CAGR (Compounded Annual Growth Rate) of 4.61% from 2019 to 2026.

Now, with that in mind, let’s not talk more about numbers and abbreviations, but more about WHY the beauty supplements has become THIS popular? 

Beauty comes from within.

And the thing is, there is a reason behind the saying. We see a rising link between health benefits and beauty supplements. People want to feel and look their best – and as the money shows us so well, the supplying market follows and grows. This is also the reason why “Beauty Supplements” has its own category on My Beauty Guide app (Appstore & GooglePlay)

For the same reason, the Danish company, Nordic Nutriments was founded. Henrik Ludvig, Mikkel Kjærsgaard and Per Jensen, noticed the tendency and began their journey back in 2018. The cute, tasty and vitamin-rich gummy bears, as you may have seen before, are also to be found under the name “VitaYummy“.

We had a “5 QUICK QUESTION” talk with the Managing Director, Henrik Ludvig and Head of Marketing, Dorthe Schlichter, to hear more about the future business plans for VitaYummy.

How did the idea of VitaYummy start? Did you see a gap in the market?

Henrik: “Back then, my co-founders and I were all working for Nutramino (sports nutrition). We started to notice the increasing interest in “inner beauty” and that health and beauty is beginning to be perceived as a whole. If your idea is good enough, there will always be competition – hence we are not alone on the market. With that said, our biggest mission has always been creating high quality products without compromising on good taste.

In 2018 we introduced our first three products: Our bestseller and hero product, “Hair & Nails” along with multivitamins, one for adults and one for children. When our retailers noticed the interest in “Hair & Nails”, they started buying the rest of our product range and that build a strong foundation to expand our assortment.”

Why is VitaYummy’s products relevant in a market with a lot of competing brands? How do you make sure to stand out?

Henrik: “We want to be more than “just” a beauty supplement brand. We seek to inspire and create a universe BY women FOR women. No matter where you are in life, whether you are young, older, have children or not, we have something that suits your personal needs and upgrades your vitality.

Our two highest priorities are the following: the ingredients should be effective and must taste good. If not, you end up eating effective, but bad tasting gummies, or good tasting gummies with no effect at all.

Accordingly you can buy our products for a fair price. A delightful visual expression with a simple and clear communication: No matter which product you choose from our range, the price will always be the same. You get 60 gummies for a month’s consumption. That’s it.”

Dorthe: “VitaYummy include and does not exclude people. Women are our audience, so our full focus lies with them. Even though she may buy our products for her children or her man ends up “stealing” a gummy or two at home – and that’s totally OK.”

Where do you see the market of beauty supplements in five years? And how does VitaYummy keep up?

Henrik: “The whole market is constantly growing, but in the years to come we have to accelerate even faster. One of our main missions is to expand internationally, but first: be innovative, pay attention, listen to our costumers’ needs as well as follow up on global trends.

Especially we notice an increasing interest in the “inner beauty” category. This fall we will introduce three new products:

• Beauty Sleep – Because you should not underestimate a good night’s sleep
• Energy support – Not like the daily dose of caffeine, but the kind of energy that keeps you going all day
• Hair & Nails Peach – Because it is our hero product and people loved the taste, when we introduced it as a limited edition”

Dorthe: “We will keep finding inspiration from women. They define our brand. Hence we ask ourselves: What can we do to make her day better? 

You should see Henrik when we run our test panel. It lies in the smallest details. If they like the taste, he is already on to the next step, creating a product with our product developers.”

How do you to this day communicate with your consumers?

Henrik: “Nowadays the consumers want detailed answers, and they expect it fast, which is totally understandable. For the same reason, we strive to be present online and quick to reply to any queries – On Instagram, by E-mail and telephone.

Keeping in mind, we don’t sell medicine, we sell supplements and the difference is huge, when it comes to giving advice and guiding the consumers about our products. The Danish Veterinary and Food Administration also keeps a strict guidance about it, so this can sometimes be challenging for us. But we are here for our consumers and do everything we can to be transparent and keep the experience positive.”

Speaking about My Beauty Guide Dashboard – What kind of benefits will VitaYummy get from using it?

Dorthe: “To me, it is today’s form of a focus group. You get closer to your end-user and let’s be honest – they have no mercy. If you think about it, isn’t it what you want as a company? To hear the REAL and honest opinion? This way, you get something unique. We can use it in a constructive way, and we get the opportunity to develop things for the better. Henrik works at high speed, so if we get a “not so good” review, we react and respond immediately.

When we connect directly with our end-user, we get the chance to enter a dialogue and understand them on a new level. The other way around, the end users get to know us and have their questions answered. The intention for us is to engage and adapt for the better. It is very important for us to be present and constantly communicate with our consumers, as well as our retailers.”

Henrik: “We need authentic opinions. In a test panel, there will always be someone who isn’t fully satisfied with a product. But we need to know what’s going on. By being present on My Beauty Guide, it has helped us to improve.

We ask ourselves. What can we learn from a review? Of course, you can’t get everyone to love you as a brand. But the goal is to get the majority to love the taste, ingredients and texture.

We are a small, Danish company on a journey with our consumers. This is one of our main and most important values.”

The post When Beauty And Health Merge appeared first on My Beauty Guide.

D. 11. August, 2021

Hvad er det helt specifikt der gør generation Z interessante for jer i skønhedsbranchen og hvordan fanger vi deres opmærksomhed? 

Lad os først slå fast hvem generation Z – også kaldt Zoomers – egentlig er. I skrivende stund er de yngste i flokken 6 år og de ældste når at fylde 25 i år, så gruppen spænder altså mellem dem, som er født mellem 1996 og 2015. De er interessante fordi den ældste del af generationen (fra 13 år og opefter) er købestærke i en tid, hvor skønhedsbranchen er spået til at opnå en værdi af hele 463 mio. USD inden 2027*. 

Udover det adskiller deres forbrugsvaner sig ekstremt fra hvad vi har været vant til at se indtil nu. Modsat den foregående generation Y (også kendt som Millennials, født mellem 1980-1994) er de som “digital natives” født ind i den højteknologiske udvikling. Dette tvinger jo skønhedsbrands til at tænke i nye baner, for at ramme målgruppen.

Lighederne binder dem sammen 

Lad os tage udgangspunkt i den ældste del af generationen. Nemlig dem mellem 13 og 25 år. En stor del af dem, som er født i midt-slut 90’erne, er ved at komme ud på arbejdsmarkedet og er efterhånden ret købestærke. 

Men hvordan “tapper” vi ind hos dem? Der findes ikke ét facit og heldigvis for det – vi er jo alle forskellige. Dog findes der følgende karakteristika, som er værd at tage med, når der skal målrettes mod generation Z*:

Generation Z forbrugere…

• Er den generation, som er født ind i en verden, hvor man bliver hurtigere voksen. Dette betyder blandt andet, at det der driver dem, er at benytte skønhedsprodukterne på en mere eksperimenterende måde. De ser det som en leg, hvor de kreativt udtrykker deres personlighed og former deres identitet. 
• Foretrækker hovedsageligt at finde deres inspiration hos influencers gennem mediet TIKTOK, dernæst YouTube og Instagram.
• Ser det digitale univers som en selvfølge. Det undrer dem, hvis brandet ikke er til stede online og finder det derfor sværere at tilgå og relatere til det. 
• Går endnu mere op i autencitet end Millennials. De ser gerne at brands fremstår transparente i alt fra kommunikation til værdier og vision.
• Finder bæredygtighed som et must. Derfor vinder brands stort, hvis de er “cruelty-free”, veganske og “eco-friendly”. Ifølge en undersøgelse* vil hele 50% af generationen udelukke et brand, hvis det ikke har certifikatet “cruelty-free” 
• Bliver meget påvirket af online anmeldelser, når de overvejer nye køb, stærkt efterfulgt at influencers på f.eks TIKTOK og YouTube. Tredje i rækken går gennem netværk og sidst på listen kommer TV, samt de fysiske butikker. 

De slående eksempler

Vi ser en tendens, som binder influencers sammen med brands for at nå ud til forbrugerne på en mere troværdig måde. Blandt andet ved at influenceren skaber en produktserie sammen med brandet. For at nævne et eksempel på en influencer med 12,5 mio. følgere fordelt på de tre ovenstående medier (TIKTOK, YouTube og Instagram), har @skincarebyharym formået at opnå stor succes med sit eget hudplejebrand, Selfless by Hyram, som han har skabt i samarbejde med The Inkey List. 

På My Beauty Guide appen er godt en tredjedel af brugerne fra generation Z. Vi ser også tydeligt at MAC, NYX og Maybelline ligger højest på skalaen blandt de brands, som får flest anmeldelser. Dette spiller overens med de tilgange, som brandsene har til generation Z – det skal helst være sjovt, legende og kreativt – og derfor er det ofte disse brands de associerer sig selv med. 

Derudover ligger det danske, bæredygtige brand Ecooking nummer 1 med flest anmeldte produkter og har en gennemsnitlig rating på 4,3 ud af 5. Det siger meget om, hvilke værdier der skal til for at få forbrugerne fra generation Z’s opmærksomhed. 

Fremtiden er nu og generation Z findes bag skærmen

Den teknologiske udvikling har hånd i hånd med Covid-19 påvirket – og ikke mindst tvunget – virksomheder til at tænke i nye baner, når det kommer til markedsføring. For bare at nævne et par eksempler, er begrebet “metaverse” kommet for at blive. Kort fortalt står meta for “beyond” og verse for “universe”. Der findes ikke en klar definition, men det er steppet efter det internet, som vi kender det i dag. En form for community i et kollektivt rum, hvor kombinationen af den virtuelle og fysiske verden smelter sammen. Eksempelvis så vi sidste år under lockdown, at Travis Scott afholdte en 9 minutter lang virtuel koncert i spillet Fortnite, hvilket han samlet set tjente 20 mio. USD på, inklusive merchandise. Rundt regnet ca. tyve gange mere, end hvad han normalt tjener på en almindelig koncert*. Det siger ikke så lidt om målgruppen.

Andre eksempler er skønhedsgiganten DIOR, som har teamet op med den sydkoreanske app, Zepeto, hvor spillerne skaber deres egne avatars og nu har muligheden for at iføre sig udvalgte DIOR makeup looks*. Og YSL som skaber en bæredygtig kollektion – skarpt målrettet til generation Z. 

Eller L’Oréal som laver kæmpe investering i kunstig intelligens*, SK-ll der lancerer en virtuel by baseret på SimCity og Charlotte Tilburry, der har skabt AR (augmented reality) butikker. Alt sammen tendenser, som ikke er til at overse. 

Hvis I som brand sidder og savner en platform, hvor I får direkte adgang til vores troværdige anmeldere – jeres end-users – er My Beauty Guide Dashboard værd at overveje. Netop fordi I her får mulighed for at indgå en direkte dialog med jeres forbrugere, interagere og anerkende forbrugernes anmeldelser og dermed opnå en tættere relation. En oplagt måde at cementere jeres online tilstedeværelse.

Hos My Beauty Guide følger vi spændt med på sidelinjen i hvilken retning skønhedsbranchen bevæger sig. Der er ingen tvivl om at det går stærkt! 

Følg dette link for at læse mere om fordelene ved vores Dashboard, og bliv klogere på hvordan I som brand kommer tættere på vores community.

Relevante kilder: 

https://kyra.com/assets/Kyra%20Media%20-%20State%20of%20Beauty%20Report.pdf 

https://www.nme.com/news/gaming-news/travis-scott-earned-20million-fortnite-concert-event-2829792 

https://www.berlingske.dk/virksomheder/loreal-satser-paa-kunstig-intelligens-og-koeber-canadisk-firma 

https://cosmeticsbusiness.com/news/article_page/Dior_goes_after_Gen_Z_with_virtual_beauty_link-up/177953

https://www.voguebusiness.com/technology/are-branded-virtual-worlds-the-new-marketing-terrain

https://www.berlingske.dk/virksomheder/loreal-satser-paa-kunstig-intelligens-og-koeber-canadisk-firma

The post Generation Z, den nye super-målgruppe, som redefinerer skønhedsbranchen appeared first on My Beauty Guide.