Tips to win Black Friday as a beauty brand

Black Friday is just around the corner – and you have probably been working towards this special day since last year, but maybe you still need some inspiration?

Please read our 6 tips to win Black Friday 2021. And remember we would LOVE to help you with spreading the word about YOUR Black Friday activities.


  1. 📃 Create Gift Guides!

Make it easy for the consumers by creating themed “Gift Guides” – e.g., “Gift Guide for dry skin”, “Gift Guide for the makeup lover”, “Gift Guide under 100 DKK” etc.

Be creative and think of how you can help the consumer in the best and easiest way.


  1. ✨ Make your brand shine like a star in-store!

Everyone wants to win Black Friday – but how can you shine like a star in-store?

Be sure to be visible! Create eye-catching POS-material and remember to add reviews or “before/and after” images on your design. We all know that social proof helps the consumer in their “consideration-to-buy” process.

Be present in-store – you or your beauty consultants must be present and helping the consumer to choose your brand – otherwise another brand will.


  1. 🎁 Gift with purchase!

Spoil your consumers with a gift when they buy from your brand. Everyone wants to be spoiled and feel special. See it as an opportunity to pamper and create trial on your products.


  1. 🥳Tease on social media, newsletter etc.!

Tease your followers ONLINE on social media and newsletters all week with your amazing offers, GWP’s and must-have products. Remember to be top of mind with your consumers – also online 😊.


  1. 😲“Never seen before”-offers

Think out of the box (well, that’s a phrase which is NOT out of the box 😅) But try not to do what you did last year. Maybe you could team up with another brand and make a giftbox/bundle/special offer/competition etc. Or maybe you can offer a discount voucher for the next purchase.


  1. 🏃🏽‍♀️Create an in-store event!

Hand out luxury samples – e.g., to the first 50 people who visit you at your counter or store. Then you create traffic and have the golden opportunity to show your amazing Black Friday offers AND get in dialogue with your consumers.

We hope that these 6 tips can inspire you to win Black Friday – someone is going to win – and it can be you!

Please reach out to our founder Anne Weichenfeldt Steenberg – if you want
My Beauty Guide’s community to know about your Black Friday offers.


Happy Black Friday 👋