No need to wonder anymore – please find the list below:

#1 Ecooking // 596 reviews with an average rating of 4,2 / 5 stars

#2 Maybelline // 536 reviews with an average rating of 3,6 / 5 stars

#3 NYX Professional Makeup // 491 reviews with an average rating of 3,8/5 stars

#4 M.A.C // 450 reviews with an average rating of 4,1 / 5 stars

#5 Matas // 393 reviews with an average rating of 3,6 / 5 stars

#6 The Body Shop // 387 reviews with an average rating of 3,9 / 5 stars

#7 Clinique // 371 reviews with an average rating of 4,1 / 5 stars

#8 Ole Henriksen // 364 reviews with an average rating of 4,2 / 5 stars

#9 Elizabeth Arden // 322 reviews with an average rating of 4,2 / 5 stars

#10 L’Oréal // 320 reviews with an average rating of 3,8 / 5 stars

* The list was compiled on December 6^th 2021.

If you should have any questions to the list – please feel free to contact our CEO & Founder Anne Weichenfeldt Steenberg at anne@mybeautyguide.app

The post The 10 most reviewed beauty brands on My Beauty Guide in 2021 appeared first on My Beauty Guide.

No need to wonder anymore – please find the list below:

#1 Maybelline // 536 reviews with an average rating of 3,6 /5 stars

#2 NYX Professional Makeup // 491 reviews with an average rating of 3,8/5 stars

#3 M.A.C // 450 reviews with an average rating of 4,1 / 5 stars

#4 Max Factor // 312 reviews with an average rating of 3,8 / 5 stars

#5 Essence Cosmetics // 306 reviews with an average rating of 3,8 / 5 stars

#6 Rimmel London // 239 reviews with an average rating of 3,6 / 5 stars

#7 Benefit Cosmetics // 238 reviews with an average rating of 3,9 / 5 stars

#8 Anastasia Beverly Hills // 196 reviews with an average rating of 4,4 / 5 stars

#9 KVD Beauty // 181 reviews with an average rating of 4,3 / 5 stars

#10 Urban Decay // 169 reviews with an average rating of 4,3 / 5 stars

* The list was compiled on December 6th 2021.

If you should have any questions to the list – please feel free to contact our CEO & Founder Anne Weichenfeldt Steenberg at anne@mybeautyguide.app

The post The 10 most reviewed makeup brands on My Beauty Guide in 2021 appeared first on My Beauty Guide.

Please read our 6 tips to win Black Friday 2021. And remember we would LOVE to help you with spreading the word about YOUR Black Friday activities.

1. Create Gift Guides!

Make it easy for the consumers by creating themed “Gift Guides” – e.g., “Gift Guide for dry skin”, “Gift Guide for the makeup lover”, “Gift Guide under 100 DKK” etc.

Be creative and think of how you can help the consumer in the best and easiest way.

2. Make your brand shine like a star in-store!

Everyone wants to win Black Friday – but how can you shine like a star in-store?

Be sure to be visible! Create eye-catching POS-material and remember to add reviews or “before/and after” images on your design. We all know that social proof helps the consumer in their “consideration-to-buy” process.

Be present in-store – you or your beauty consultants must be present and helping the consumer to choose your brand – otherwise another brand will.

3. Gift with purchase!

Spoil your consumers with a gift when they buy from your brand. Everyone wants to be spoiled and feel special. See it as an opportunity to pamper and create trial on your products.

4. Tease on social media, newsletter etc.!

Tease your followers ONLINE on social media and newsletters all week with your amazing offers, GWP’s and must-have products. Remember to be top of mind with your consumers – also online .

5. “Never seen before”-offers

Think out of the box (well, that’s a phrase which is NOT out of the box ) But try not to do what you did last year. Maybe you could team up with another brand and make a giftbox/bundle/special offer/competition etc. Or maybe you can offer a discount voucher for the next purchase.

6. Create an in-store event!

Hand out luxury samples – e.g., to the first 50 people who visit you at your counter or store. Then you create traffic and have the golden opportunity to show your amazing Black Friday offers AND get in dialogue with your consumers.

We hope that these 6 tips can inspire you to win Black Friday – someone is going to win – and it can be you!

Please reach out to our founder Anne Weichenfeldt Steenberg – if you want
My Beauty Guide’s community to know about your Black Friday offers.

anne@mybeautyguide.app

Happy Black Friday

The post Tips to win Black Friday as a beauty brand appeared first on My Beauty Guide.

September the 10th, 2021

Beauty: The industry that has been turned upside down

In the recent years, the consumer has grown more empowered than ever. But how has it changed the way they reach out for inspiration and information?

The tendency is, they stop looking directly to the brands themselves. Instead they tend to pay attention to influencers, social media and other beauty platforms and communities, resulting in more democracy and a completely shifted industry.

When the younger consumers go in “discovery mode” they like to use media platforms, such as TikTok, where they seek knowledge about a given product or brand. At the same time, engaging with beauty brands directly is a must – just as we do at My Beauty Guide Dashboard. The communication between the brand and the consumer has to be completely transparent. As an example, through the creation of communities, brands can create a direct line of communication with their consumers. Hence transparency is created.

We asked Tobias Madsen, Head of Paid Social, Nordic Social about the tendency of more empowered consumers.

Why do you think TikTok in particular has become so popular, when it comes to gathering new inspiration for beauty products and brands? How does it differ from other social media platforms?

TikTok’s algorithm is completely unique and extremely good at customizing the individual feed for the users. They create feeds so personal, it gets addictive in a way, so the user keeps scrolling – often much longer than planned. The users seek to be entertained and inspired. Especially in the beauty industry, we notice a lot of user-generated tutorials, which is obvious for brands to take part in. Especially if the brands want their own guides and collaborations to be seen out there.

What are your recommendations for companies, who want to increase their visibility on social media in general?

First of all, it depends on the specific product, but no matter what social media platform you choose your brand to be present on, it is important to have thoughts about the purpose. Also, it is a must adapting your ads, so it doesn’t differ too much from the user-generated content. Sometimes brands forget that users are not on the media to watch a 30 second TV commercial. Just like when previous new social media platforms came to Denmark, TikTok is currently an obvious place for brands to be present. Their competitors are most likely not present yet and it is easier than, for example, Facebook and Instagram to achieve a high organic reach. Not to forget it is a cheaper platform to advertise on.

The consumer holds the power

One of the major reasons behind the ongoing changes, is the younger generation (Gen Z and millennials) and their increasing purchasing power. Combined in a time when almost all information is available online – the consumer knows almost everything about everyone – so brands have to follow their demands. This is not only a benefit for the consumer; of course the beauty brands are being forced to think in new directions, but they get the opportunity to reach out for their consumers on a new level and actually learn from them.

Not to forget, having good values as a brand also counts a lot. Since the beginning of the pandemic, consumers are starting to look at beauty in a different, more holistic way. Now it’s more about selfcare, expression and authenticity, while having fun at the same time. The dictation from the industry is a completed chapter and in a way we havn’t seen before.

We can’t wait to see what the future of marketing brings, but one thing we are sure of: Communication is (also) key in the beauty industry and taking part of a community is the first step. No matter what platform you choose to focus on. For the same reason, we created our dashboard, where brands can communicate directly with the consumer.

The post Consumers In Discovery Mode appeared first on My Beauty Guide.

D. 11. August, 2021

Hvad er det helt specifikt der gør generation Z interessante for jer i skønhedsbranchen og hvordan fanger vi deres opmærksomhed? 

Lad os først slå fast hvem generation Z – også kaldt Zoomers – egentlig er. I skrivende stund er de yngste i flokken 6 år og de ældste når at fylde 25 i år, så gruppen spænder altså mellem dem, som er født mellem 1996 og 2015. De er interessante fordi den ældste del af generationen (fra 13 år og opefter) er købestærke i en tid, hvor skønhedsbranchen er spået til at opnå en værdi af hele 463 mio. USD inden 2027*. 

Udover det adskiller deres forbrugsvaner sig ekstremt fra hvad vi har været vant til at se indtil nu. Modsat den foregående generation Y (også kendt som Millennials, født mellem 1980-1994) er de som “digital natives” født ind i den højteknologiske udvikling. Dette tvinger jo skønhedsbrands til at tænke i nye baner, for at ramme målgruppen.

Lighederne binder dem sammen 

Lad os tage udgangspunkt i den ældste del af generationen. Nemlig dem mellem 13 og 25 år. En stor del af dem, som er født i midt-slut 90’erne, er ved at komme ud på arbejdsmarkedet og er efterhånden ret købestærke. 

Men hvordan “tapper” vi ind hos dem? Der findes ikke ét facit og heldigvis for det – vi er jo alle forskellige. Dog findes der følgende karakteristika, som er værd at tage med, når der skal målrettes mod generation Z*:

Generation Z forbrugere…

• Er den generation, som er født ind i en verden, hvor man bliver hurtigere voksen. Dette betyder blandt andet, at det der driver dem, er at benytte skønhedsprodukterne på en mere eksperimenterende måde. De ser det som en leg, hvor de kreativt udtrykker deres personlighed og former deres identitet. 
• Foretrækker hovedsageligt at finde deres inspiration hos influencers gennem mediet TIKTOK, dernæst YouTube og Instagram.
• Ser det digitale univers som en selvfølge. Det undrer dem, hvis brandet ikke er til stede online og finder det derfor sværere at tilgå og relatere til det. 
• Går endnu mere op i autencitet end Millennials. De ser gerne at brands fremstår transparente i alt fra kommunikation til værdier og vision.
• Finder bæredygtighed som et must. Derfor vinder brands stort, hvis de er “cruelty-free”, veganske og “eco-friendly”. Ifølge en undersøgelse* vil hele 50% af generationen udelukke et brand, hvis det ikke har certifikatet “cruelty-free” 
• Bliver meget påvirket af online anmeldelser, når de overvejer nye køb, stærkt efterfulgt at influencers på f.eks TIKTOK og YouTube. Tredje i rækken går gennem netværk og sidst på listen kommer TV, samt de fysiske butikker. 

De slående eksempler

Vi ser en tendens, som binder influencers sammen med brands for at nå ud til forbrugerne på en mere troværdig måde. Blandt andet ved at influenceren skaber en produktserie sammen med brandet. For at nævne et eksempel på en influencer med 12,5 mio. følgere fordelt på de tre ovenstående medier (TIKTOK, YouTube og Instagram), har @skincarebyharym formået at opnå stor succes med sit eget hudplejebrand, Selfless by Hyram, som han har skabt i samarbejde med The Inkey List. 

På My Beauty Guide appen er godt en tredjedel af brugerne fra generation Z. Vi ser også tydeligt at MAC, NYX og Maybelline ligger højest på skalaen blandt de brands, som får flest anmeldelser. Dette spiller overens med de tilgange, som brandsene har til generation Z – det skal helst være sjovt, legende og kreativt – og derfor er det ofte disse brands de associerer sig selv med. 

Derudover ligger det danske, bæredygtige brand Ecooking nummer 1 med flest anmeldte produkter og har en gennemsnitlig rating på 4,3 ud af 5. Det siger meget om, hvilke værdier der skal til for at få forbrugerne fra generation Z’s opmærksomhed. 

Fremtiden er nu og generation Z findes bag skærmen

Den teknologiske udvikling har hånd i hånd med Covid-19 påvirket – og ikke mindst tvunget – virksomheder til at tænke i nye baner, når det kommer til markedsføring. For bare at nævne et par eksempler, er begrebet “metaverse” kommet for at blive. Kort fortalt står meta for “beyond” og verse for “universe”. Der findes ikke en klar definition, men det er steppet efter det internet, som vi kender det i dag. En form for community i et kollektivt rum, hvor kombinationen af den virtuelle og fysiske verden smelter sammen. Eksempelvis så vi sidste år under lockdown, at Travis Scott afholdte en 9 minutter lang virtuel koncert i spillet Fortnite, hvilket han samlet set tjente 20 mio. USD på, inklusive merchandise. Rundt regnet ca. tyve gange mere, end hvad han normalt tjener på en almindelig koncert*. Det siger ikke så lidt om målgruppen.

Andre eksempler er skønhedsgiganten DIOR, som har teamet op med den sydkoreanske app, Zepeto, hvor spillerne skaber deres egne avatars og nu har muligheden for at iføre sig udvalgte DIOR makeup looks*. Og YSL som skaber en bæredygtig kollektion – skarpt målrettet til generation Z. 

Eller L’Oréal som laver kæmpe investering i kunstig intelligens*, SK-ll der lancerer en virtuel by baseret på SimCity og Charlotte Tilburry, der har skabt AR (augmented reality) butikker. Alt sammen tendenser, som ikke er til at overse. 

Hvis I som brand sidder og savner en platform, hvor I får direkte adgang til vores troværdige anmeldere – jeres end-users – er My Beauty Guide Dashboard værd at overveje. Netop fordi I her får mulighed for at indgå en direkte dialog med jeres forbrugere, interagere og anerkende forbrugernes anmeldelser og dermed opnå en tættere relation. En oplagt måde at cementere jeres online tilstedeværelse.

Hos My Beauty Guide følger vi spændt med på sidelinjen i hvilken retning skønhedsbranchen bevæger sig. Der er ingen tvivl om at det går stærkt! 

Følg dette link for at læse mere om fordelene ved vores Dashboard, og bliv klogere på hvordan I som brand kommer tættere på vores community.

Relevante kilder: 

https://kyra.com/assets/Kyra%20Media%20-%20State%20of%20Beauty%20Report.pdf 

https://www.nme.com/news/gaming-news/travis-scott-earned-20million-fortnite-concert-event-2829792 

https://www.berlingske.dk/virksomheder/loreal-satser-paa-kunstig-intelligens-og-koeber-canadisk-firma 

https://cosmeticsbusiness.com/news/article_page/Dior_goes_after_Gen_Z_with_virtual_beauty_link-up/177953

https://www.voguebusiness.com/technology/are-branded-virtual-worlds-the-new-marketing-terrain

https://www.berlingske.dk/virksomheder/loreal-satser-paa-kunstig-intelligens-og-koeber-canadisk-firma

The post Generation Z, den nye super-målgruppe, som redefinerer skønhedsbranchen appeared first on My Beauty Guide.