Tips to win Black Friday as a beauty brand

Black Friday is just around the corner – and you have probably been working towards this special day since last year, but maybe you still need some inspiration?

Please read our 6 tips to win Black Friday 2021.

Consumers In Discovery Mode

By Christinna Højholt September the 10th, 2021 Beauty: The industry that has been turned upside down In the recent years, the consumer has grown more empowered than ever. But how has it changed the way they reach out for inspiration and information? The tendency is, they stop looking directly to the brands themselves. Instead they tend to pay attention to …